Effective seminar marketing requires compound knowledge about the target market. The success of any seminar widely depends on the effectiveness of the marketing skills applied. Planning for seminar marketing should be given a priority in order to achieve the required attendance. The best way to make potential customers notice you is through having seminars. The best way to build trust between your clients and you is spending quality time having candid one-on-one learning interaction. However, most business owners have still not mastered the art of filling live seminars. The following guidelines should improve a person’s marketing skils.
Guideline number one would be event title. The selected title should tell people the advantage of attending the seminar. Should be straight to the point. Event titling may seem as an easy task but it sure contributes a lot in increasing the seminar attendance. Selecting the right title will require one to record the many options available. Involve people around you in the final selection.
Online listing site is our second tip. With the presence of internet things are now better and less difficult. The best way to make sure that your information is known is by using a commonly used media. With internet evolving, much more can be sold via the internet. Most listing services now major in seminars and workshop unlike before when it was only about goods and services. Researching and asking around will help you narrow down on the best sites. Easy to work with and better still most are usually free.
Another tip will be creating a short seminar website. Simplicity should be the focus of the website. Avoid using too much functionalities as this may deter some users. Your seminar information should be accurate and straight to the point.Come up with easy terms that people might use to know about seminars being offered and incorporate them in your body text and title in your website. This will enable your website to pop up when people just search randomly.
Finally reduce price to fill the remaining seats. Unoccupied space is loss in any seminar. A few days to the actual event confirm to know how much empty space you have and under price it. Always remember that some people might be interested but maybe cannot afford the official price at the moment. At no particular time should you accept to get zero returns. Be careful not to send this last minute pricing to your regular clients as this might make them to wait for last minute sign up next time. Very captivating offers should be included in the last minute pricing. Offers like less price to groups or ‘a buy two ticket get one free’.