Reviews as a Marketing Tool
Reviews have become an integral part of online marketing tools.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. What customers have to say about a company informs the actions of its potential customers. Business enterprises should take advantage of this knowledge to win more customers. Good ratings and reviews would sell the company well to potential customers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. The control of reviews are limited when using some sites. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google offers a plug in called Google places reviews. It can feature up to three reviews at one time. To suit the theme and website design, the review panel can be modified from the configuration settings.
Another common site for reviews is Yelp.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Reviews from facebook can also be used on a company’s website.
Beyond the three review tools covered by this article, there exist others. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.